Hmmmm…much food for thought. Thank you so much for this post. I teach speech and we do spend time discussing the importance of identifying with the audience. Of course that leads into the use of words like “us” and “we” in order to do just that; however you make an excellent point regarding the use of “you” in persuasive speaking. I hadn’t considered this point before. It really does underscore the importance of linking accountability with a person’s actions. Nothing will make you feel more accountable than someone straight up saying “this is YOUR call” or “YOU will make the difference.” Thanks Michelle. This will be passed along to my students.